My Journey
From Corporate Strategy to Small Business Advocate
My path here isn’t the typical agency story. I spent years in corporate digital advertising, deciding how large ad budgets got spent and what actually justified spending them. That work taught me to think in systems: how strategy, data, and the customer journey all have to connect for growth to actually last, not just for a single campaign to perform.
At the same time, I was building Life With Nathalie — a lifestyle channel covering working mom life, entrepreneurship, beauty, and content creation. I know what actually stops the scroll because I create content myself, every week, and live with the same algorithm everyone else does.
ViralVision Creative was built from that intersection. Small businesses deserve access to the same strategic thinking large brands pay entire teams for, without the agency price tag or the corporate runaround. Most business owners I meet are experts in their craft. They don’t need someone to just post for them. They need someone who understands how a business actually grows.
I work with a small number of clients at a time on purpose. Every brand I take on gets my full attention, real strategy, and a system built around who they actually are. Not cookie-cutter. Not templated. Yours.
When I’m not deep in strategy decks or content calendars, you’ll find me with my husband and daughter, bonding, laughing and just enjoying each other’s company, or somewhere in Palm Beach County with a camera in my hand.
